WHY DIGITAL MARKETING?
Is Digital Marketing the Future?
It’s the present and the Future of digital marketing possibilities are even Greater with the best freelance digital marketer in Kottayam around.
The digital marketing future in India is poised for explosive growth, fueled by a rapidly expanding user base and a growing openness to new technologies. With internet penetration expected to reach over 64% by 2023, businesses have a massive potential audience at their fingertips. This, coupled with the significant rise in digital marketing budgets – from 199 billion rupees in 2015 to a projected 539 billion rupees by 2024 – paints a clear picture: digital marketing is no longer a fad, it’s a necessity.
The key to success in this dynamic landscape will lie in embracing emerging trends. Video marketing, influencer partnerships, and personalised content will be crucial for grabbing attention. Additionally, optimising for voice search, a rapidly growing trend, and leveraging social commerce platforms will be essential for seamless customer journeys. The future also belongs to artificial intelligence (AI), with its potential for data-driven marketing strategies and campaign optimization. Businesses that can adapt and integrate these trends will be the ones to thrive in the exciting digital marketing future in India.
Is Digital Marketing the digitised form of Marketing.
It is. But the scope is even further. It’s the Modern and most Effective approach to marketing.Digital marketing, in simple terms, is selling or promotion of your products and services online and also intercommunicating with your customers about the services through the help of digital tools. It is a little different from traditional marketing. In traditional marketing, the whole process is not opted by online
Business Impact
The marketing landscape is undergoing a dramatic transformation, with businesses rapidly shifting their focus to the immense scope of digital marketing. A recent survey by Marketing Week revealed a staggering trend – a whopping 86.7% of global brand marketers believe that digital channels for content and advertising are an effective tool for building brands compared to the 80.1% who think the same of offline media. This data underscores the growing dominance of digital marketing and signals a significant change in how companies connect with audiences and achieve their marketing goals.
This is because the scope of digital marketing encompasses powerful tools like SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising, enabling you to create an online store and target the exact demographic you want to reach. By using strategically chosen keywords in your digital marketing campaigns, you can attract highly interested customers, maximising your return on investment and eliminating wasted expenditure on generic marketing materials like billboards or brochures.