What Does a Freelance Digital Marketer Actually Do?
Imagine this: You’re a small business owner launching your dream venture. You have an amazing product, but no one knows about it. Your website gets barely any visitors, and your social media pages are like a ghost town. That’s where a freelance digital marketer steps in – a modern-day marketing strategist who turns unnoticed brands into thriving businesses.
The Art of Storytelling in Social Media.
Meet Sarah, a freelance digital marketer. She works with small businesses and startups, helping them establish their online presence. One of her first tasks? Managing social media accounts. She knows that engagement isn’t just about posting regularly; it’s about storytelling.
Sarah uses the AIDA (Attention, Interest, Desire, Action) model to craft compelling posts. She grabs attention with eye-catching visuals, builds interest with engaging captions, creates desire by showcasing benefits, and drives action with a strong call-to-action (CTA). By using platforms like Instagram, Facebook, and LinkedIn, she helps businesses build brand awareness and foster community engagement.
Mastering Content Marketing with the 80/20 Rule.
Content is king, and Sarah is well aware of it. She follows the 80/20 Rule of Content Marketing—80% of her content educates, entertains, or inspires, while only 20% promotes the business directly. She crafts blog posts, explainer videos, infographics, and engaging carousels that position her clients as industry experts.
One of her clients, a local bakery, struggled with low engagement. Sarah introduced a “Behind-the-Scenes” content series where the owner shared baking tips, customer stories, and product origins. Within months, engagement skyrocketed, and the bakery became a community favorite.
SEO Magic: Ranking Higher on Google.
No business can thrive without being easily found online. Sarah dives deep into Search Engine Optimization (SEO), ensuring her clients’ websites rank higher on Google.
Using the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), she crafts high-quality blog posts filled with keywords her target audience is searching for. She builds backlinks, optimizes meta descriptions, and ensures website speed and user experience are top-notch. The result? A steady increase in organic traffic and more potential customers.
The Power of Persuasion in Pay-Per-Click (PPC) Advertising.
Sarah knows that organic reach takes time, so she also runs strategic PPC campaigns on Google Ads and Facebook Ads. She applies the FOMO (Fear of Missing Out) technique to create urgency in her ads. Limited-time offers, exclusive discounts, and countdown timers make potential customers act fast.
By analyzing ad performance using A/B testing, she refines her campaigns to ensure the best return on investment (ROI). One of her campaigns for a fitness coach generated a 300% increase in sign-ups within a month
Email Marketing: The Personal Touch.
Have you ever opened an email that seemed like it was meant just for you? That’s the magic Sarah brings to her clients’ email campaigns. She makes sure each message feels personal and engaging by organizing her email lists based on different customer preferences. She also believes in the key principle of The Rule of Seven, that suggests a person needs to see a message multiple times—around seven—before they’ll take action.
By using helpful tools to automate her processes and weaving in great storytelling, Sarah supports businesses in building strong relationships with potential customers, turning them into loyal supporters over time. Have you ever opened an email that seemed like it was meant just for you? That’s the magic Sarah brings to her clients’ email campaigns. She makes sure each message feels personal and engaging by organizing her email lists based on different customer preferences. She also believes in a key principle that suggests a person needs to see a message multiple times—around seven—before they’ll take action.
Freelance digital marketing goes beyond just sharing posts on social media or running advertisements. It’s about understanding how people think, using effective marketing strategies, and keeping up with the latest trends. Whether it’s creating compelling stories, improving website visibility, managing paid ads, or analyzing data, freelance marketers play a crucial role in helping businesses thrive in the digital age.
If you’re a business owner finding it tough to navigate online marketing, it might be a good idea to hire a freelance digital marketer. And for those aspiring to become freelancers, remember that with the right skills, planning, and creativity, the online world offers countless opportunities for success.